Riddle me this: What has wings, travels at all hours but can’t be seen and can reach millions of people at once?
Answer: Nope, not a unicorn. Or Superman. Email is the correct answer here.
Let me ask you this. Did you check your email today?
I bet you did. I do it. You do it. Your friends and family do it, too. Proven research shows that 99% of people check their email every. single. day. That’s right.
Surprised? Don’t be.
The use of email has become so widespread in this century, it’s no surprise that email is the #1 preferred method of communication, outpacing social media, TV ads and videos. And that preference spans across all generations—baby boomers, Gen X, Millennials and Gen Z.
Everyone has an email address, and you can’t get through life without one. With so much done online these days, you can’t sign up for anything or complete an online order without an email address. All areas of your life are impacted by email—making online purchases, conducting financial business online and receiving newsletters all require an email.
Here are some fun facts about email:
Email is convenient. 72% of consumers prefer businesses to communicate with them through email. And 61% of consumers enjoy receiving weekly promotional emails.
Email is more commonly accessed via mobile device, expanding your audience reach and increasing the likelihood of them opening your email.
46% of email opens occurred on mobile, 35% on desktop and 18% in a webmail client.
69% of mobile users will delete emails that aren’t optimized for their device. So, if there’s one thing you take away from this post, make sure your emails are optimized!
Why Email Marketing Works
That Personal Touch
For starters, emails are more direct and personal, as in, “reach out and touch someone” personal. Because you know exactly who you’re sending those emails to.
You can customize each email in your campaign like it’s a personal conversation between the two of you. Your emails can target specific segmented audiences and markets, so your communications to them are personalized based on their location, age group and product / service they currently have. Even though social media marketing has become a really popular thing among small businesses, it doesn’t provide the same personal touch that email can.
Budget-Friendly
Email is the perfect marketing tactic if your budget is teeny-tiny. Email doesn’t require a huge investment in technology, software or hardware! And the ROI is huge! For every $1 spent on email marketing, you’ll likely see $38 in return. All you need is a copywriter who knows how to sell what you’re offering in your brand voice, and get personal with customers.
The cost of email marketing platforms can be anywhere from free to a few hundred dollars each month for all the bells and whistles of premium services and the max number of subscribers.
Easy Performance Tracking
Email marketing is by far the easiest of the online marketing tactics in measuring performance and results. Email marketing offers the flexibility of simple A/B testing (aka, split testing), where you can compare the performance of different headlines and content with open rates (OR), click through rates (CTR), subscribes and unsubscribes.
Take it a step further, and you can have unique promo codes throughout your email campaign for special offers or freebies, giving you more power and transparency into learning about the emails that are working well and ones that need some fine-tuning.
Reach out to me today for a free assessment of how email marketing can be customized for your business.
Cheers!
Danni